The website can sometimes seem a little slow, and for that we apologise. It’s sitting on a dual-core AWS server, which isn’t the smallest one available, but it is by no means a really powerful beast. The website doesn’t make enough money to justify what would almost be a doubling of server costs, although that is reviewed every three years when the reserved instance comes up for renewal.
I have tried implementing various forms of caching, but they interfere with the way the store displays available items, thus not showing some products – which is not very helpful to the store or the customer.